This TOP line is your email Subject. Change it to suit your needs.
Hi,

I visited your <URL> website.

<personal_comment>

I want to trade links. 

I've added your website's listing to my link directory:
<linkpageurl>. 

The listing is in the <theme> theme at this page:
<ThemeSitePageURL>. 

My website is:
<mywebsiteurl>.

Regards,
<myname>
<myemailaddress>
<mywebsiteurl>

Info to add my website's link to your website:
<linkpageinfo>

A link you might be interested in to increase your website's traffic:
<distributorid>

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(We do not include samples as everyone uses them resulting in emails that look like spam once a webmaster receives 4 or 5 of them.)

(The message above has been left purposely vague as you must re-write it in your own personal style. Do not include all the MailMerge tags if you want your message to look unique.)

(Do not include the Title and Description section below. You want them to visit your Link Directory and if you give them the Title and Description, they won't. I have included the <title> and <description> just in case someone wants to use them for something.)

TITLE: <title>
DESCRIPTION: <description>