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Google Adwords
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In order to get the most out of the Google AdWords program, you must have a good keyword list.
First you need a core list of targeted keywords and search phrases. These are the terms that your customers will type in to find the downloads. Think about all of the terms that could be included in our product range. You could list general terms like meditation or sound therapy or more specific terms like astral projection or remote viewing.
Work through the following exercise to generate a deep list of search terms:
When we searched on our example keywords, we found that those search terms were recently searched as follows:
Another excellent resource is found at www.wordtracker.com. There are several levels of membership as follows.
| 1 Day | £4.20 | $7.63 |
| 1 Week | £14.00 | $25.43 |
| 1 Month | £28.00 | $50.86 |
| 3 Month | £69.00 | $125.33 |
| 1 Year | £140.00 | $254.29 |
this service will reveal which terms are the most searched on the Web, and also give suggestions for alternative search phrases. Typing 'meditation' into Word Tracker also shows a list of search terms (suggestions), and the number of times the associated terms were searched at Google in the previous month:
Add all the new relevant terms to your spreadsheet list. Type in any series of words that you think might lead someone to our product . Use a thesaurus and a dictionary to assist you.
Remember, you only pay when someone actually clicks on your message. You pay nothing extra to list more keywords. Additionally, the more keywords you have, and the more specific the search phrases are, the more likely that your visitor will be truly interested in the product. A longer list of relevant search phrases also increases the likelihood that you will attract visitors to your site at a lower cost. That is because it is often possible to bid less for a click if the search term is less popular. For example check the comparison of the cost of the search terms astral projection and astral projection technique or meditation and on line meditation.
Now that you've generated a comprehensive list of targeted keywords and phrases with which to attract your customers, you must create an advertisement which will bring them through your affiliate link. Google adheres to a strict advertising format: all listings are text only, with a title line of 25 characters and a product or service description with 2 lines of up to 35 characters each. Your URL is also limited to 35 characters.
Title Lines
The title line is the first aspect of your Google ad that a potential visitor to your site will see. Google also has an affiliate network that displays their search results, and some of these distribution partners display only the title line of your advertisement. At these distribution sites, the only indication of your site's value proposition will be the title description.
Bear in mind that once somebody clicks through on your affiliate link they are logged on the Clickbank system as your customer. If they buy our product at a later date you will still get the commission. As we get many returning customers you could ultimately get many sales from one click through.
As it is so easy we recommend testing several different approaches and finding the words and phrases that generate the most clicks.
Descriptions
Descriptions are a very important part of your sales pitch. You need to convince your potential customer that if they click on your link, they will be rewarded with the all the benefits described in your message. The best description gives as much relevant information as possible to the potential customer. This serves 2 purposes:
To find out more about
Google AdWords or to begin creating your ads, Click Here
When you join our affiliate
program ( by clicking on http://zzz.clickbank.net/jmap/?m=isis77&c=http://www.worldofalternatives.com/clickbank-catalogue.htm
) you will generate a link url. It will look something
like this: http://hop.clickbank.net/?yourID/isis77 Make sure you cut and paste the correct link into the
destination url of your Google Ads camapign . Remember, the default setting for AdWords is "Broad
Match". This will see your ad displayed when any keyword from your search
phrase is typed in any order. So, if you target 'Astral Projection', under
Broad Match, your ad will be shown when someone searches for: Film Projection,
Film Projectors, The first step in narrowing the audience to which your
ad is displayed is to use the 'Phrase Match' feature in AdWords. This limits
your ad to those searches that include your search phrases in order. To
activate the 'Phrase Match' feature, simply enclose your search terms in
quotation marks, for example, "Remote Viewing". Now, only those terms that
include both Remote and Viewing in that order will be shown your ad, such as:
remote viewing techniques, remote viewing courses, instant remote viewing,
etc. The 'Exact Match' feature will only display your
ads when the exact search phrase is entered. The 'Exact Match' feature is
activated once you place parentheses around your search term. In our example,
we'd use the term [Remote Viewing]. Now, only the exact search term 'Remote
viewing' will cause our AdWords ad to be displayed. The third tool is 'Negative Keywords'. This feature
simply excludes your ad from displaying along side the search results of any
keywords you choose. If you're selling a product or service, you may want to
use 'free' as a negative keyword, thus preventing your ad from displaying when
the word 'free' is part of the search phrase. To enable negative keywords you
simply place a minus sign in front of your search term. If, in our example, we
wanted to exclude all searches for 'Astral Projection Books' and 'Free Remote
Viewing', our keyword list would include the following entries:
A $5.00 minimum deposit is required to set up an
AdWords account, but once it's set up, you could use any or all of the
following strategies. 1. Being at No 1 The top listing gets the most traffic. In some cases,
the top listing can generate twice as much traffic than the second
listing. The top listing will also always be the most expensive spot for any
given keyword or phrase. Depending on the popularity of the search term and
the bid required to secure it, the top listing may become very expensive to
maintain. As the majority of our potential search terms are relatively
unexploited this is likely to be a good strategy for many of your search terms
, particularly if you have a reasonable advertising budget and want to make a
lot of sales quickly.. 2. Minimum Bidding If you have developed your list effectively it is
likely that some top bids will be only as high as the minimum bid. These terms
will most likely be less popular terms that don't generate a significant
amount of clicks. You will get less traffic and sales but will have much more
control over your marketing costs. We would recommend this approach if you
have a small budget . For many of our potential search terms the minimum bid
will see your ad on the first page of the Google search. 3.Consistent
Bidding Calculate the amount that you are willing to pay for
each qualified customer that lands on your site, and always bid exactly that
amount. For example, let's say that you calculate that you are more than
willing to spend $0.10 for each qualified customer who lands on your
site. You simply bid $0.10 on your best keywords, regardless of what others
around you bid. To find out more
about Google AdWords or to begin creating your ads, visit the AdWords home
page. Calculating Profits To calculate your potential profit you will need to
know : If your average cost per click is 0.10 and our
conversion ratio is 1:50, you will spend $5.00 to generate each sale. As the
lowest sale price on our product range is $19.95 and our commission is
55% you will make between $8 and $9 per sale ( This is net of the
Clickbank deduction). This is a net profit of at least $3 per
sale. In reality our conversion ratio is better than
1:50 for a well targeted ad. As we have over 50 products available you
are also likely to get multiple purchases from one converted click through as
well as repeats. This makes your net profit
considerably higher. On average an affiliate will make 10 sales per day, a
third of which will be multiple sales. Daily profits would be in the
region of $50. This is a monthly profit
of $1500 ( before tax) From the moment your AdWords account becomes active, it
begins to generate valuable data that will help you optimize and fine-tune
your marketing activities. In order to bill you correctly, Google must
carefully monitor the number of clicks that each and every one of your
keywords and search phrases generates. Not only that, they also have to report
on what your active bid was at the precise moment that each click was
generated. It is important that you familiarize yourself with the
reporting data that Google provides. Experience has shown that, although one
may generate a vast list of search terms, keywords and phrases, it is
invariably a very small subset of these search terms that generate the lion's
share of cost and clicks. The click reports will alert you to this, and help
you optimize your activities. To find out more about
Google AdWords or to begin creating your ads, Click Here.
CLICK EACH PICTURE TO FIND OUT
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Where to Direct Your Link
Limiting Your Distribution – The Key to
Success
Each Google account is evaluated
after every 1,000 ad impressions are delivered on Google. If the CTR for your
account falls below a minimum required CTR (which varies by ad position, but
is 0.5% for the top spot and slightly reduced for each subsequent position),
they will only show your ads occasionally on your underperforming keywords.
(The status of each of your keywords will be clearly indicated in your keyword
reports.) If your keywords don't improve, they may disable them. You'll then
need to refine your campaign to improve its performance and effectiveness.
After editing your campaign, you may restore full ad delivery to your
account.
Getting Your Ad Targeted
Successful Bidding
Tracking and Results
